We all started somewhere, and my story is a pretty funny one, actually. It was 2010. The national economy was a disaster, and the unemployment rate was at whopping 9.6%. I was working a dead-end part time job, but luckily my wife was employed as a nurse, so our family was able to survive while scraping by most every day. I was hitting Facebook hard, looking for meaningful work when I cam across a local Facebook page simply named, “Beaufort, SC.” Desperate for work, I posted onto the page several times. I said, “Hey, if anyone is hiring customer service, marketing, or sales, please let me know. I have a…

Back in 2014, I was approached by some clients that became good friends over in Port Royal, Nancy and her husband, Larry, to come and meet with them so they could pick my brain about something. Nancy just started in her tenure as the head of the Old Village Association in town. When I got to our meeting, Nancy was looking for some ideas. “The town has several events, but they’re all scheduled during the same five month period,” she told me. “We need to think of an event in the fall. Not in the summer, because of the Water Festival and the heat, but in the fall.” That was…

Local organizations are important. Over the past 12 years, I have been honored to have worked with a multitude of local organizations and non-profits. I chose to donate the majority of the work I did for them for many reasons. First, they are very important to our community. Each has an important mission and stands for our local population, helping to make a difference in their own important, special way. Second, we do these things as volunteers because it is for the greater good of our community, to selflessly help other people. These organizations depend on volunteers for a multitude of reasons each and every day. It’s how they stay…

It’s really a simple fact. Your small business needs to maintain a social media presence. It doesn’t matter if you run a small local shop or a restaurant, or even own a big company, social media is an absolutely essential piece of your overall business marketing strategy. Social media platforms help you connect with your customers. They increase awareness about your brand. They boost your sales. With billions of people around the world using social media every month, it’s definitely not a passing trend. It’s big at creating awareness. Bigger than you think. Especially in a small town market. Every single time someone sees your business name or logo it…